The Beat

POSTED BY ltucker ON Sep 16, 2009

EA's Bryan Neider on EDS Broadband Gaming Podcast – Part 2

Bryan Neider, Vice President and COO of the EA Games Label, recently sat down with EDS, an HP company, and a panel of industry executives to discuss the current state of the business, including challenges faced by publishers, theories on why players are flocking to online games, and more. The podcast also includes a lively discussion on cloud computing and future trends in gaming.

Along with Neider, panelists include:

  • David Christensen, former Vice President of Global Business Development for Sony Online Entertainment (SOE)
  • Doug Chey, Chief Technologist, Communications, Media & Entertainment for EDS
  • Julie Richmond from worldwide marketing at EDS (panel host)

Here are some highlights:

Neider on how human factors can be difficult to predict (as a publisher):

One of the things is customers are in many ways unpredictable, so it's very challenging to anticipate what items of a game or a service they're going to be most attracted to. So part of what we have to do now is ensure that we have live team support to modify gameplay, almost like modifying a television series, where writers go back in and modify the storyline, to take it where customers really want the story to go.

On what the world of online gaming look like two years from now:


I think the next two years are going to be incredibly exciting. Having been in the industry close to 20 years now, with everything that is out there in terms of new device and form factors and broadband penetration and increasing speed on 3G and going to 4G, I think we're going to have products that, while their games may not look like a traditional game, a few years ago, if someone had said, for example, with a Rock Band or a Guitar Hero product, that that was a game, I think most people would not have considered that traditional gaming, yet it's certainly a core part of our industry in the music genre right now.

And I think with the next couple of years, we're going to see products that are going to be really astonishing in terms of the kind of offering to consumers. So I think it's kind of a new golden age of creativity in interactive, both at what I would describe as the low end of development-easy, quick, Flash-based, iPhone-based type of games or games for the DSi or the PSP-all the way up to the very complex MMOs.