The Beat

ea2013-conference-inside.jpg POSTED BY EA SPORTS ON Jun 12, 2013

On Stage with EA SPORTS at E3 2013

EA SPORTS delivered details on next-gen games for the Xbox One and PlayStation 4 at the EA E3 Press Conference at the Shrine Auditorium in Los Angeles, showing off the first trailers for Madden NFL, FIFA, NBA LIVE and EA SPORTS UFCAll four titles will run on the EA SPORTS IGNITE engine, built around Human Intelligence, True Player Motion and Living Worlds. This generation of games will be the most realistic experience possible on home consoles.

Here’s a look at what EA SPORTS shared before E3:

It was a full house within the Shrine Auditorium as the world’s media gathered to see EA’s lineup of next-gen titles.

Andrew Wilson, the Head of EA SPORTS, took to the stage to introduce the four titles powered by the EA SPORTS IGNITE next-gen engine.


Sean O’Brien, lead producer for NBA LIVE, joined Cleveland Cavaliers PG Kyrie Irving on stage to kick NBA LIVE's presentation. The two unveiled bounceTEK, physics-based technology that allows for dribbling in-game to be more realistic than ever before. 

NBA LIVE also revealed that it will feature CourtQ, the same data used in the real world by all 30 NBA teams.

Madden NFL 25

The Madden team brought out GM of American Football Cam Weber, who showcased Work in Progress gameplay footage for Madden 25. Weber highlighted how next generation visuals will be shown on Xbox One and PlayStation 4. 

Madden 25 will feature players that have the ability to foot-plant, cut and shift momentum just like real NFL athletes.


Well-known recording artist and actor Drake is also an enormous FIFA fan. He took to the EA Press Conference stage to kick off FIFA’s presentation.

Next on stage was Matt Bilbey, FIFA’s Group GM who revealed some of the new features that will be in the next generation FIFA 14 game. Players will have 10 times more animation depth and detail, and they will compete in Living Worlds, stadiums that are truly alive with emotion.

FIFA 14 on Xbox One and PlayStation 4 will include players that move instinctively like world-class footballers.


No one works a crowd like Bruce Buffer, the voice of the UFC, who was on hand to make introductions before the UFC presentation.

UFC President Dana White, UFC Light Heavyweight Champion Jon “Bones” Jones and Lightweight Champion Benson “Smooth” Henderson joined Andrew Wilson to share the first trailer from EA SPORTS UFC.

Take a look at the E3 trailer for EA SPORTS UFC, showing off the first in-game renders.

Check back with EA SPORTS as we reveal more news on the games powered by EA SPORTS IGNITE.