The Beat

ea-sports-ignite-e3-header.jpg POSTED BY EA SPORTS ON Jun 11, 2013

Inside the IGNITE Laboratory at E3

E3 2013 is officially underway at the Los Angeles Convention Center in Downtown LA. E3 marks the first chance to see the all-new EA SPORTS games powered by the EA SPORTS IGNITE engine.  

Fans are flocking to the EA SPORTS IGNITE Laboratory to get their first look at FIFA 14Madden NFL 25EA SPORTS UFC and NBA LIVE 14.

EA SPORTS IGNITE delivers Human Intelligence, True Player Motion and Living Worlds. The game engine is designed specifically to harness the raw power of the Xbox One and PlayStation 4.

The calm before the storm. Buzz fills the air as fans wait in anticipation for their chance to check out the EA SPORTS IGNITE Laboratory.

With a full slate of games on display, the EA SPORTS IGNITE Laboratory has proved to be one of the most popular areas on the entire show floor.

Even celebrities can't wait to see the new games. Here's rapper and EA SPORTS enthusiast Xzibit getting his first look at Madden NFL 25.

It was standing room only as fans had a chance to experience 11 v. 11 play in FIFA 14  for the first time. The demo focused on Pro Instincts, which allows all 22 players on the pitch to anticipate and react to the plays around them.

EA SPORTS GameChangers K0ACHK and MadScientist06 check out the new line play in Madden NFL 25. More than 300 new blocking interactions are included in the next-gen version of the game, and players will have the ability to make 4x more decisions per second.

NBA LIVE 14 designer Scott O'Gallagher shows off the new bounceTEK technology to the crowd, which allows players to control their dribble like never before.

The big board pulls in tweets for #EASPORTSIGNITE.

Be sure to stay connected to throughout the week for the latest from the E3 show floor. 

Catch up with E3 News
FIFA 14 Trailer
Madden NFL 25 Trailer
NBA LIVE 14 Trailer