The Beat

POSTED BY vgnadmin ON Jan 5, 2009

EA to Launch Littlest Pet Shop Spring Before Daffodils Bloom

Hasbro, Inc. (NYSE: HAS) blockbuster toy line, LITTLEST PET SHOP Spring for the Nintendo DS will feature a festive and colorful spring environment for girls to explore alongside their favorite sidekicks, including six new, exclusive pets.  The fun also gets turned up with all-new playsets as well as four new mini-games for a total of 20 including those from previous Nintendo DS versions.  Accessory choices will also expand allowing pets to step into spring in high style.  With the addition of 20 new accessories, girls will be able to select from well over 100 hats, glasses, scarves and other fun items.

"The response to our LITTLEST PET SHOP video games has been overwhelmingly positive and shown that girls want quality games, too," said Chip Lange, Vice President and General Manager of EA Hasbro.  "The team has been barraged with fan mail and girls are already clamoring for the next version so they can keep expanding their LITTLEST PET SHOP digital collection.  We think they'll be really excited about the Spring theme and it is scheduled to land at retail just in time to hop into Easter baskets."       

"EA has done a tremendous job of taking one of the most popular toy brands among young girls and bringing it to life on digital platforms," said Mark Blecher, General Manager of Digital Media and Gaming at Hasbro.  "The performance of the first wave of LITTLEST PET SHOP games launched in the fall was amazing and we don't expect the momentum behind this property to slow down anytime soon."  

LITTLEST PET SHOP Spring is rated "E" for Everyone and will carry an MSRP of $29.99.