The Beat

POSTED BY ltucker ON Mar 1, 2011

Mad Catz Enters into Multi-Year Agreement with Electronic Arts for Worldwide Rights to PC and Video Game Accessories Based On The Sims Franchise

Mad Catz Interactive, Inc., a leading third-party interactive entertainment accessory provider, and EA, a leading global interactive entertainment software company, announced today an agreement to produce branded PC and console videogame accessories based on The Sims franchise. The agreement grants Mad Catz non-exclusive rights to produce and market a wide range of videogame accessories for PC, Microsoft Xbox 360 video game and entertainment system, Sony PlayStation 3 computer entertainment system, Wii, Nintendo DS and Nintendo 3DS systems.

Commenting on the agreement, Darren Richardson, President and Chief Executive Officer of Mad Catz, “We are excited to work with EA and one of the most popular gaming franchises of all time. The Sims is a new and exciting opportunity for Mad Catz to reach a wider audience that includes both casual and enthusiast gamers. Our agreement with EA is part of our long-term strategy of working with the premium gaming brands and deliver innovative consumer focused accessories.”

“We are delighted to be working with Mad Catz to further broaden the appeal of The Sims franchise through the introduction of specialty PC and console accessories,” said Patrick O’Brien, Vice President of Electronic Arts. “Mad Catz has a long history of working with game publishers to deliver unique products, and we believe that together we can introduce a range of accessories that appeal to players of The Sims series.”

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