The Beat



Executive Vice President, EA SPORTS

POSTED BY Andrew Wilson - EVP - EA SPORTS ON Sep 27, 2012

NBA Live Announcement

After a lot of consideration, we have made the decision to not launch NBA LIVE 13. I'd like to give you a bit of perspective.
When we started the process of bringing back NBA LIVE, we knew it was going to be a long journey. We started by moving the game to a new studio. We brought in some of the best new technology that has helped fuel innovation in our other games. We launched an even deeper level of engagement with our community to gather more feedback directly from fans. And we built a whole new development team to bring it all to life. We felt like we were on the right path.
We also made a commitment to deliver a high quality experience — this is what our fans expect and what we demand of ourselves at EA SPORTS. But making great games is not easy, and we're just not there yet on NBA LIVE 13. Having continued to look at the game over the past few days, it's clear that we won't be ready in October. And rather than launch midway through the season, we're going to sit out the full year and stay focused on making next year’s game great.  This decision puts us on the right track for success well into the future in a rapidly changing industry.
I'm disappointed that we have not yet met our high expectations with NBA LIVE, but I remain motivated about where we're going.  We're committed to delivering new innovation in online, and our progress in the visual presentation of the game continues to take big strides. We also know that a great game starts with great gameplay, and this remains a huge priority for us.  
This wasn't an easy decision, but it's the right one for our fans. I hope you'll agree when you're able to play the game next year.

Comments (5)

  1. +3 0
    I am thinking that EA is either trying to get out of admitting to us core fans of the NBA Live series that they are retiring this Sports Title due in part their over zealousness for the Madden Series. Understandable events in recent years shows this and Mr. Wilson's Announcement further assures me that the Franchise NBA Live is doomed this day moving forward. How from a marketing perspective you go from being the Juggernaut in the Basketball Franchise to now barely able to compete?
    Sep 29, 2012
    0 Replies
  2. +1 0
    Bring back desert strike on ps3 & xbox 360....
    Oct 1, 2012
    0 Replies
  3. 0 0
    What about college basketball? Im sure me and the rest of the EA fans would love it. Thats always in the conversation when gaming comes up. people always asking, "When will they bring Ncaa 2k?? back?" I would love to play more college basketball just as well as football. Just a thought.
    Oct 4, 2012
    0 Replies
  4. +1 0
    bring back ea sports rugby everyone wants it back in nz
    Oct 8, 2012
    0 Replies
  5. 0 0
    I have a suggestion for EA Executives. Where would I submit that suggestion?
    Nov 8, 2012
    0 Replies