The Beat

POSTED BY jlong ON Aug 6, 2009

Peter Moore Talks About the New EA

No matter where I am in the world, there’s one thing I never get tired of. I only have to say the words "EA SPORTS", and the audience will chime back "It’s in the game". But as our games have evolved, expanded and become even more realistic (just look at what a difference a year makes with Madden), what we’re putting “in the game” actually goes beyond what we can fit into one box. We’re seeing real opportunities to take our content digital – and as you’ve shown us, there’s an insatiable appetite to take the EA SPORTS experience online. Since last June alone, more than 650 million online game sessions of EA SPORTS games have been played and fans are literally putting themselves into the experience with more than one million photos uploaded using the EA SPORTS Photo Game Face feature. Features like FIFA’s Live Season of NBA’s Dynamic DNA keep our games as fresh as the fixture list.

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